Finalized recipes for the first ETNA SKUs — one hero per pillar: Focus & Power, Performance Hydration, and Health & Beauty, with Celebrations prepared as the fast-follow. Each is a single best expression, built on a CIS base you can source, zero added sugar, stevia-sweetened, and dosed to claimable levels. Recipes are per serving and per 1,000 L, ready for the CIS bench.
Launch Fruitpresso + Hydrate + Glow. They form one daily arc — energy in the morning, hydration around training, recovery & beauty in the evening — so they cross-sell as a bundle (THE ETNA DAY) and drive daily repeat purchase, not occasional. Glow also walks into a literally empty aisle in Kazakhstan (no collagen RTD on shelf) and opens the beauty / wellness-clinic / professional-women channel beyond sport. Festa 0.0 is the ideal pioneer #4 — a celebration SKU is occasional, not daily, and belongs on a seasonal timing (New Year, weddings, iftar) with a HoReCa push; its recipe is below, ready when you are.
Naming note: I'd use FESTA (Italian for celebration) over "Fiesta" (Spanish) to stay true to ETNA's Sicilian identity — small thing, but the whole brand rests on being genuinely Italian.
| Ingredient | Per 250 mL | Per 1,000 L | Function |
|---|---|---|---|
| CIS Coffee-Orange compound q.5067 | 18.0 g | 72 kg | Blood-orange juice + coffee base |
| Coffee extract (caffeine top-up) | per CoA | per CoA | Trim to ~90 mg caffeine / can |
| Added sugar | 0 g | 0 kg | Zero added sugar — sweetness from fruit + stevia |
| Steviol glycosides (Reb M) | 38 mg | 150 g | Sweetness parity |
| Sicilian sea salt (pinch) | Na ~40 mg | ≈0.4 kg | Cuts coffee bitterness + light electrolyte |
| POWER premix (Doehler, +25%): vit C 80 mg · niacin B3 16 mg · B5 6 mg · B6 1.4 mg · B12 2.5 µg | 1 dose | 1.4 kg | B6/B12 = normal energy metabolism & reduction of fatigue (claimable) |
| Magnesium citrate | 56 mg | 224 g | Nervous system · reduces fatigue |
| L-theanine verify | 100 mg | 400 g | Calm, focused power (≈1× the caffeine) |
| Panax ginseng extract verify | 40–50 mg | 160–200 g | Optional "Power" boost · drive / vitality |
| Ingredient | Per 500 mL | Per 1,000 L | Function |
|---|---|---|---|
| CIS Electro-Tide compound q.5109 | 30 g | 60 kg | Lemon base + built-in Na, Mg, Ca |
| Potassium citrate | 0.98 g | 2.0 kg | Adds K ≈ 350 mg (base has no K) |
| Magnesium citrate (top-up) | 0.20 g | 0.4 kg | Lift Mg toward ≈ 100 mg total |
| Added sugar | 0 g | 0 kg | Zero added sugar — stevia only |
| Steviol glycosides (Reb M) | 60 mg | 120 g | Rounds the salt-citrus edge |
| HYDRATE premix (+25%): vit C 40 mg · B3 · B5 · B6 · B12 | 1 dose | 0.5 kg | Electrolyte + vitamin claim |
* One confirm: Electro Tide's TDS lists salt + Mg/Ca citrate but not the mg contribution per dose — ask CIS for the electrolyte content of q.5109 at 60 g/L so the top-ups and the label figures lock exactly. Zero-sugar variant simply drops the 20 kg sugar for erythritol.
| Ingredient | Per 250 mL | Per 1,000 L | Function |
|---|---|---|---|
| Hydrolyzed collagen peptides (halal bovine, VERISOL-class) | 7.5 g | 30.0 kg | Beauty protein — skin, hair, nails |
| Clear whey isolate (acid-stable, halal) | 7.5 g | 30.0 kg | Complete protein for the "health" half |
| Blood orange juice | 26 mL | 80 L | Flavor, colour, Sicilian thread |
| Natural white-peach flavor | 0.4 g | 1.5 kg | Masks any collagen note |
| Citric acid | to pH | ≈3 kg | Set pH 3.6–3.9 (clear for both proteins) |
| GLOW premix (+25%): vit C 80 mg · vit E 12 mg · zinc 3 mg · selenium 55 µg · biotin 55 µg | 1 dose | 0.6 kg | Vit C → collagen formation; zinc/biotin → skin & hair |
| Steviol glycosides (Reb M) | 33 mg | 100 g | Light sweetness (beauty ≠ sweet) |
The one sensory bench check: whey isolate is clearest below pH 3.5, collagen must stay under pH 4.5 (and out of the 5.0–5.8 haze zone). pH 3.6–3.9 satisfies both, but confirm the whey+collagen combo stays bright at that window on the first trial. Use an acid-stable clear WPI, halal-certified per lot.
| Ingredient | Per 100 mL | Per 1,000 L | Function |
|---|---|---|---|
| Blood orange juice | 12 mL | 120 L | Ruby colour & body — no colorant |
| White grape juice | 6 mL | 60 L | Vinous roundness |
| CIS mocktail base (Tequila Sunrise / bespoke) + natural bitter-orange & gentian | per TDS | per TDS | The adult bitter edge · Aperol-adjacent |
| Vitamin C | 32 mg | 0.32 kg | Antioxidant + colour protection (80 mg / 250 mL) |
| Citric acid | to pH | to pH 3.3–3.5 | Bright acidity |
| Steviol glycosides (Reb M) | 1 mg | 100 g | Dry, brut finish |
| CO₂ | — | 6.5–7 g/L | Celebration mousse (~3.3 vol) |
Critical halal detail: many bitter/aperitivo extracts are carried on ethanol — specify alcohol-free flavour carriers with CIS, or the 0.0 and halal claims both fail. Launch-time it for the celebration season (Oct–Nov fill for Dec–Jan).
Finalized recipes for the first ETNA SKUs — one hero per pillar: Focus & Energy, Performance Hydration, and Health & Beauty, with Celebrations prepared as the fast-follow. Each is a single best expression, built on a CIS base you can source, reduced-sugar, stevia-sweetened, and dosed to claimable levels. Recipes are per serving and per 1,000 L, ready for the CIS bench.
Launch Fruitpresso + Hydrate + Glow. They form one daily arc — energy in the morning, hydration around training, recovery & beauty in the evening — so they cross-sell as a bundle (THE ETNA DAY) and drive daily repeat purchase, not occasional. Glow also walks into a literally empty aisle in Kazakhstan (no collagen RTD on shelf) and opens the beauty / wellness-clinic / professional-women channel beyond sport. Festa 0.0 is the ideal pioneer #4 — a celebration SKU is occasional, not daily, and belongs on a seasonal timing (New Year, weddings, iftar) with a HoReCa push; its recipe is below, ready when you are.
Naming note: I'd use FESTA (Italian for celebration) over "Fiesta" (Spanish) to stay true to ETNA's Sicilian identity — small thing, but the whole brand rests on being genuinely Italian.
| Ingredient | Per 250 mL | Per 1,000 L | Function |
|---|---|---|---|
| CIS Coffee-Orange compound q.5067 | 18.0 g | 72 kg | Blood-orange juice + coffee base |
| Coffee extract (caffeine top-up) | per CoA | per CoA | Trim to ~90 mg caffeine / can |
| Sugar | 11.3 g | 45 kg | −45% vs TDS classic |
| Steviol glycosides (Reb M) | 38 mg | 150 g | Sweetness parity |
| Sodium citrate (buffer) | 0.10 g | 0.4 kg | Rounds the reduced-sugar edge |
| FOCUS premix (Doehler, +25%): vit C 80 mg · niacin 8 mg · B6 1.4 mg · B12 2.5 µg | 1 dose | 1.4 kg | B6/B12 = normal energy metabolism & reduction of fatigue (claimable) |
| L-theanine verify | (76 mg) | (303 g) | Optional "crash-free focus" — add once EAEU-cleared |
| Ingredient | Per 500 mL | Per 1,000 L | Function |
|---|---|---|---|
| CIS Electro-Tide compound q.5109 | 30 g | 60 kg | Lemon base + built-in Na, Mg, Ca |
| Potassium citrate | 0.56 g | 1.1 kg | Adds K ≈ 200 mg (base has no K) |
| Magnesium citrate (top-up) | 0.25 g | 0.5 kg | Lift Mg toward ≈ 120 mg total |
| Sugar | 10 g | 20 kg | −43% vs base TDS; light carb aids uptake |
| Steviol glycosides (Reb M) | 60 mg | 120 g | Rounds the salt-citrus edge |
| HYDRATE premix (+25%): vit C 80 mg · B3 · B5 · B6 · B12 | 1 dose | 0.5 kg | Electrolyte + vitamin claim |
* One confirm: Electro Tide's TDS lists salt + Mg/Ca citrate but not the mg contribution per dose — ask CIS for the electrolyte content of q.5109 at 60 g/L so the top-ups and the label figures lock exactly. Zero-sugar variant simply drops the 20 kg sugar for erythritol.
| Ingredient | Per 250 mL | Per 1,000 L | Function |
|---|---|---|---|
| Hydrolyzed collagen peptides (halal bovine, VERISOL-class) | 7.5 g | 30.0 kg | Beauty protein — skin, hair, nails |
| Clear whey isolate (acid-stable, halal) | 7.5 g | 30.0 kg | Complete protein for the "health" half |
| Blood orange juice | 26 mL | 80 L | Flavor, colour, Sicilian thread |
| Natural white-peach flavor | 0.4 g | 1.5 kg | Masks any collagen note |
| Citric acid | to pH | ≈3 kg | Set pH 3.6–3.9 (clear for both proteins) |
| GLOW premix (+25%): vit C 80 mg · zinc 3 mg · biotin 55 µg | 1 dose | 0.6 kg | Vit C → collagen formation; zinc/biotin → skin & hair |
| Steviol glycosides (Reb M) | 33 mg | 100 g | Light sweetness (beauty ≠ sweet) |
The one sensory bench check: whey isolate is clearest below pH 3.5, collagen must stay under pH 4.5 (and out of the 5.0–5.8 haze zone). pH 3.6–3.9 satisfies both, but confirm the whey+collagen combo stays bright at that window on the first trial. Use an acid-stable clear WPI, halal-certified per lot.
| Ingredient | Per 100 mL | Per 1,000 L | Function |
|---|---|---|---|
| Blood orange juice | 12 mL | 120 L | Ruby colour & body — no colorant |
| White grape juice | 6 mL | 60 L | Vinous roundness |
| CIS mocktail base (Tequila Sunrise / bespoke) + natural bitter-orange & gentian | per TDS | per TDS | The adult bitter edge · Aperol-adjacent |
| Vitamin C | 32 mg | 0.32 kg | Antioxidant + colour protection (80 mg / 250 mL) |
| Citric acid | to pH | to pH 3.3–3.5 | Bright acidity |
| Steviol glycosides (Reb M) | 1 mg | 100 g | Dry, brut finish |
| CO₂ | — | 6.5–7 g/L | Celebration mousse (~3.3 vol) |
Critical halal detail: many bitter/aperitivo extracts are carried on ethanol — specify alcohol-free flavour carriers with CIS, or the 0.0 and halal claims both fail. Launch-time it for the celebration season (Oct–Nov fill for Dec–Jan).